Social Media Marketer at Bankyloolas

Established in 2013, Bankyloolas is a leading food brand with three unique arms: Bankyloolas Cuisine; specializing in event catering across Nigeria. Bankyloolas Mobile; known for the best small chops, grills, and cocktails in Ibadan. Pasta Pan; Ibadan’s No 1 place for pasta and peppersoup.

We are a top food brand in Ibadan, offering a wide range of delicious options and reliable food delivery for those wondering “what or where to eat in Ibadan” or searching for “places to eat in Ibadan”. Whether you’re looking for quick bites, delicious pasta meals in Ibadan or catering for your next event, Bankyloolas has you covered!

We are recruiting to fill the position below:

Job Title: Social Media Marketer

Location: Ibadan, Oyo

Employment Type: Full-time (In person)

Department: Strategy

Reports To: Head of Strategy/MD

Role Objectives

• The Social Media Marketer role is to increase Bankyloolas' digital presence and foster meaningful engagement across social media platforms.
• This role is responsible for executing content strategies, managing online communities, running integrated campaigns, handling customer feedback, and administering loyalty programs — transforming digital engagement into measurable customer acquisition, retention, and satisfaction.

• Design and implement a results-driven social media strategy in alignment with company goals.
• Create platform-specific content (posts, stories, reels, videos) for Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, etc.
• Engage audiences by responding to messages, comments, and reviews promptly and professionally.
• Cultivate vibrant online communities and encourage advocacy among followers.
• Maintain proactive and personalized communication with customers across channels.
• Plan and execute integrated digital campaigns that leverage both social media and CRM data to drive growth.
• Monitor and optimize campaign performance for both acquisition and retention.
• Implement and manage customer loyalty programs in accordance with the Bankyloolas Customer Loyalty Policy.
• Track program engagement, reward redemptions, and overall effectiveness.
• Analyze findings to recommend improvements to customer experience and content quality.

Key Performance Indicators (KPIs)

• 20% monthly growth in social media engagement.
• 100% response rate with an average response time under 5 minutes on all platforms.
• 100% customer satisfaction rate.
• 80% participation rate in loyalty initiatives.
• 100% accuracy and punctuality in weekly/monthly performance reporting.

Interested and qualified candidates should send their CV and Cover Letter to: hrbankyloolas@gmail.com using the Job Title as the subject of the email.