Social Media / Digital Marketing Manager at Deen consult

• Spectra Industries is seeking a results-driven Social Media & Digital Marketing Manager to drive product awareness, generate distributor leads, and increase sales through digital channels.
• This role is not just content posting,it is focused on revenue generation, market visibility, and brand growth across Nigeria.

Sales-Driven Digital Strategy:

• Develop and execute digital campaigns to promote products
• Drive B2B leads (distributors, wholesalers) and B2C demand

Social Media Management:

• Manage and grow:
  • Instagram, Facebook, TikTok, LinkedIn
• Post daily content:
• Engage actively with customers, distributors, and inquiries

Content Creation:

• Create high-quality video highlighting Product quality andHygiene standards

Digital Advertising:

• Run paid ads
• Optimize campaigns for:
  • Lead generation
  • Sales conversion
• Manage advertising budgets efficiently

Lead Generation & Conversion:

• Generate and track:
  • Distributor inquiries
  • Bulk purchase leads
• Channel leads to:
  • Sales team
  • WhatsApp business
• Support product launches and promotions

Website & Online Presence
Analytics & Reporting:

• Provide weekly performance reports:
  • Leads generated
  • Sales conversions
  • Ad performance
• Recommend improvements based on data

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