Sales Officer

The Sales Officer is a commercial role responsible for generating and growing revenue from an assigned

territory or customer segment by building strong customer relationships, converting prospects into active

buyers, servicing existing accounts, and accurately reporting market intelligence to the Sales Manager.

You will be easyHATCH’s most direct point of contact with commercial poultry farmers, small and

medium institutional buyers, and other customers in the field. The quality of those relationship; built on

product knowledge, responsiveness, reliability, and honesty; is the foundation of easyHATCH’s

commercial reputation at the grassroots level.

This role requires a self-motivated, organised, and commercially driven individual who is comfortable

working independently in the field, managing a pipeline of active prospects and accounts, and

consistently meeting monthly and quarterly sales targets. The Sales Officer is not a passive order-taker:

they are expected to actively develop their territory, identify new customers, and grow revenue within

existing accounts through consistent, high-quality customer engagement.

• Achieve monthly and quarterly sales targets for assigned products and territory.
• Conduct regular field visits to existing and potential customers, with at least five customer visits per week.
• Identify, prospect, and convert new customers into active buyers.
• Build and maintain strong relationships with poultry farmers, hatcheries, traders, and institutional buyers.
• Manage customer accounts, ensure customer satisfaction, and address complaints promptly.
• Provide after-sales support and coordinate with veterinary and logistics teams when needed.

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