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Regional Sales Manager (RSM) at Sonia Foods Industries

--Powermax General Electrical Merchants Ltd--

Job Description

  • We are seeking an experienced and dynamic Regional Sales Manager with a strong background in the fast-moving consumer goods (FMCG) industry.
  • The ideal candidate should have at least 7–10 years of experience, including a minimum of 3 years as a Regional Sales Manager (RSM) in FMCG.
  • The role involves overseeing sales operations within a defined region, leading a team of sales professionals, driving revenue growth, and ensuring the execution of strategic plans to achieve business goals.

Job Industry

Business Development, Sales, Marketing and Retail

Job Salary Currency

NGN

Job Salary Fixed

No

Key Deliverables

Sales Strategy & Planning:

  • Develop and implement regional sales strategies aligned with company objectives.
  • Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.

Team Leadership & Development:

  • Lead, train, and motivate the regional sales team to achieve targets and enhance performance.
  • Conduct regular performance reviews and implement coaching and development plans.

Revenue & Profitability Management:

  • Achieve regional sales targets while ensuring profitability and market share growth.
  • Monitor and manage budgets, pricing, and promotional activities to maximize ROI.

Customer Relationship Management:

  • Build and maintain strong relationships with key clients, distributors, and retailers.
  • Address customer concerns and ensure high levels of customer satisfaction.

Reporting & Analysis:

  • Prepare and present regular sales reports, including forecasts, KPIs, and market analysis.
  • Use data-driven insights to optimize sales strategies and improve performance.

Compliance & Execution:

  • Ensure adherence to company policies, ethical standards, and regulatory requirements.
  • Execute national campaigns and ensure brand visibility at the regional level.

Professional Qualifications

Industry Qualification
Business Development, Sales, Marketing and Retail Education: Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred). Experience: Minimum of 7–10 years of sales experience in the FMCG sector, with at least 3 years in a leadership role. Leadership Skills: Proven ability to lead, inspire, and manage a high-performing sales team. Sales Acumen: Strong understanding of FMCG sales processes, distribution channels, and retail dynamics. Analytical Skills: Excellent data analysis and decision-making skills with a results-oriented mindset. Industry Experience: Prior experience in the same region(s) is an advantage. Communication: Strong interpersonal, negotiation, and presentation skills. Tech Savvy: Proficiency in CRM tools, Microsoft Office Suite, and sales performance software. Travel: Willingness to travel extensively within the region.

Application Process

Interested and qualified candidates should send their CV to: careers@blumedistribution.com CC: hr@blumedistribution.com using the Job Title as the subject of the email.

Close Date

15/04/2026

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