Marketing Officer at Saint Bridget Hospital Ltd

Responsible for marketing the hospital’s product portfolio and developing strategic relationships with corporate clients.

• Minimum Qualification : Diploma
• Experience Level : Mid level
• Experience Length : 2 years

Job Conditions

● Work is carried Monday and Friday  with occasional outreaches over the weekend

● Responsibility may call for extra hours

● May be required to work on Public Holidays and Weekends depending on work schedules

● May be exposed to biohazards during regular hospital duties

● There will be occasional travel to different organizations and communities during scheduled marketing activities e.g. health talks, community outreach and wellness programs

● Environment may be physically and emotionally demanding, working under stressful conditions

● Entitled to 21 working days leave after each complete year of service

People Management

● Work as part of a team

Collaborate with other staff to ensure best patient management

●Develop and implement marketing plans and projects for new and existing service

●Manage the productivity of the marketing plans and projects and exploring ways of improving existing products and services, and increasing revenue through enrolling new corporate clients and consultants.

●Conduct market research and analyses current market condition to determine market requirements for existing and future services.

●Monitoring and analyzing market trends and study competitors, partners and substitute products and services

●Expand and develop marketing communication platforms including social media platforms.

●Determine and manage the marketing budget and deliver marketing activity within agreed budget

●Maintaining and developing relationships with new and existing clients, developing industry linkages so that they continue to use St. Bridget Hospital services

●Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.

●Evaluate, review and report on all marketing activity and results.

●Identify and map the target customers (corporate & non-corporate).

●Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.

●Organize CMEs for promotion of the activities and services of the medical departments and specialties.

●Organize outreach programs with prospective patient communities.

●Assist in designing, printing brochures, leaflets and other hospital marketing materials.

Track leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.

Accountability

●Compliance with the stipulated regulations including Policies and Procedures adopted by the hospital

●Communication and enforcement of policy or procedure gaps

●Continuous training and learning on procedures and equipment

●Adherence to the rules and regulations contained in the HR Policy & Procedure Manual (Employee Handbook)

●Protect the Hospital’s reputation by not engaging in conduct which could bring it into disrepute

Adherence to privacy and confidentiality rules and regulations

Levels of Authority

● Financial Measures and Impact: Operational efficiency which leads to retained client base and sustained growth

● Unit Measures and Impact: Operational efficiency

● Resources: resource management and wastage reduction

● Budget

● Talent Impact and Numbers:

− Direct Reports

Indirect Reports

Performance Management & Employee Engagement Measures

● Turn-around time (TAT)

● Operational costs- reducing wastage

● Quality and safety standards compliance audit

● Attendance/participation and absenteeism

● Appraisal by objective

● Bi-annual performance review by direct supervisor

Employee satisfaction survey

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