Marketing & Communications Manager - Kinshasa, Democratic Republic of Congo

Because good vision is essential for living well and achieving your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality and stylish products at fair and transparent prices.Joining the Lapaire teams means first and foremost joining a pan-African and inspiring adventure that impacts the health and well-being of the people around us, and therefore their lives.

Field Marketing & Field Activations

• Prospecting: Organize and supervise flyering/prospecting activities in the field to raise awareness of visual health.
• Awareness campaigns: Coordinate visual health awareness days with partners (businesses, churches, schools, etc.).
• Promoter management: Recruit, brief and coach "street marketing" teams to ensure a powerful sales pitch.
• Local partnerships: Helping to secure agreements with local businesses to bring their employees into the store.
• Brand visibility: ensuring the Lapaire brand remains visible at all times (street marketing uniforms, branding events, distribution of promotional items, etc.)

Retail Marketing & Customer Experience

• Marketing plan deployment: deploy the promotional marketing plan locally while respecting the associated budgets and schedules.
• Merchandising: Ensure that merchandising is always available and well placed within our branches, that the various displays are placed in the right location, etc.
• Store Events: Create sales events to generate traffic in the branch, act as a relay for communication campaigns to bring them to life in the branch (e.g., Women's Day, Back to School, etc.).
• Field Audit: Visit points of sale very regularly to verify that the customer experience is identical everywhere (reception, cleanliness, presentation of frames) and ensure that street marketing actions are relevant and effective.
• Materials management: Order, store and distribute all marketing & communication materials (e.g. flyers, banners, outdoor signage).

Local & Digital Communication

• Media Campaigns: Execute group communication campaigns locally. Select the most effective media in Kinshasa to promote Lapaire (local radio, neighborhood billboards, digital screens).
• Media relations: networking, making contact and negotiating our media appearances; setting up regular media appearances.
• Social Media: Create "local" content (photos of customers in store, video testimonials in Lingala/French) to feed Lapaire's Facebook/Instagram pages.
• Agency Openings: Manage the communication surrounding the launch of a new store from A to Z (media coverage, sound caravans, inauguration).
• Reporting: Analyze the return on investment of various marketing and communication actions to adjust your marketing and communication action proposals. Ensure optimal and transparent communication with Headquarters (Marketing/Communication/Operations).

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