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Manager – Customer Lifecycle Management & Campaigns at Spiro

--Powermax General Electrical Merchants Ltd--

Job Description

The Manager – Customer Lifecycle Management & Campaigns will own end-to-end lifecycle marketing initiatives and customer engagement campaigns designed to improve activation, engagement, retention, and customer lifetime value across SPIRO's ecosystem.

Job Industry

Business Development, Sales, Marketing and Retail

Job Salary Currency

Job Salary Fixed

No

Key Deliverables

  • Develop and execute customer lifecycle strategies across onboarding, engagement, retention, and reactivation stages.
  • Create and manage multi-channel campaigns through Email, SMS, Push Notifications, WhatsApp, and In-App channels.
  • Build segmentation models and personalized customer journeys.
  • Partner with Data, Product, and Marketing teams to improve campaign effectiveness.
  • Monitor lifecycle performance metrics and customer cohorts.
  • Develop customer communication frameworks and engagement journeys.
  • Conduct campaign analysis and derive actionable insights.
  • Manage campaign calendars and automation workflows.
  • Improve retention, repeat usage, and customer satisfaction metrics.

Essential Qualities

Essential Qualities
  • Bachelor's degree in Marketing, Business, Statistics, or related field.
  • 4–7 years of experience in CRM, Lifecycle Marketing, Campaign Management, or Customer Engagement.
  • Strong hands-on experience with CRM and marketing automation platforms.
  • Proven ability to manage large-scale customer campaigns.
  • Strong analytical and project management skills.
  • Excellent communication and stakeholder management abilities.

Preferred Experience

  • Experience in Mobility, Fin-tech, Digital Commerce, Ride-Hailing, Logistics, or Telecom industries.
  • Exposure to African consumer markets.

Application Process

Interested and qualified? Go to Spiro on www.linkedin.com to apply

Close Date

18/11/2026

Apply Now!