) Brand Management & Execution
- Support in developing and executing the annual brand plan On Time, In Full (OTIF) and within budget.
- Assist in new product development (NPD) and launch processes, including artwork development, packaging, and claims approval.
- Provide input into pricing and promotional strategies in collaboration with the Customer Marketing team.
- Support development of communication briefs and manage agency deliverables (ATL, BTL, Digital, PR).
- Track and report brand performance, identifying risks and opportunities to improve.
- Prepare brand updates, presentations, and competitor/category reviews.
2) Market & Consumer Insight
- Analyse market data (e.g., Nielsen, Kantar, retail audits) to evaluate brand performance.
- Monitor consumer and market trends to identify innovation opportunities.
- Translate insights into actionable marketing and brand activities
3) Financial & Budget Management
- Assist in managing and tracking brand budgets, ensuring spend is in line with KPIs.
- Process purchase orders, invoices, and reconciliations.
- Track ROI of campaigns and implement corrective actions when needed
4) Project & Cross-Functional Collaboratio
- Coordinate cross-functional teams (Sales, Supply Chain, Finance, R&D, Regulatory, etc.) to ensure flawless execution of NPDs and campaigns.
- Support trade activations and customer marketing priorities to ensure alignment with brand plans.
- Build strong relationships with internal and external stakeholders, including agencies and suppliers.