Integrated Marketing Communications Manager

Perform assigned responsibilities, collaborate with team members, and adhere to company policies. Strong communication, problem-solving, and work ethic required. Adaptability, initiative, and willingness to learn are valued.

1. a) Marketing & Communication Strategy

• Develop and implement integrated marketing communication plans aligned with organizational goals. 
• Identify target audiences, market opportunities, and relevant communication channels. 
• Translate business objectives into measurable marketing and communication campaigns.  
• Develop annual, quarterly, and campaign-specific communication calendars.

b) Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns from concept to completion. 
• Manage campaign budgets, timelines, agencies, vendors, and internal stakeholders. 
• Ensure consistent messaging and visual identity across all communication channels. 
• Monitor campaign performance and recommend improvements.

c) Digital & Social Media

• Oversee social media strategies and content calendars. 
• Coordinate digital advertising, email marketing, website content, and other online activities. 
• Track digital performance using relevant analytics tools. 
• Work with creative teams to develop engaging digital content

d) Market Research & Insights

• Conduct or coordinate customer, competitor, and market research. 
• Analyze customer behavior and market trends.

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