Growth Marketing Lead (Student Acquisition) at ThisCodeSchool Technologies Limited

ThisCodeSchool is a technology training institution located in Ilupeju, Lagos, Nigeria, offering physical, online, and hybrid classes in software engineering,  data science, AI, cybersecurity, and UI/UX design and many more. Programs and Learning Options: Software Engineering: Full-stack web and mobile development,  Data & AI: Data science, data analytics, and artificial intelligence. Other Tech Fields: Cybersecurity and cloud computing. Modes of Study: Flexible physical classes at their Ilupeju campus or remote online sessions

• We are looking for a data-driven, high-energy Growth Marketing Lead to spearhead our student acquisition strategy. In this role, you will own the entire growth funnel, scaling our student user base from zero to hundreds of thousands.
• If you are a growth hacker who thrives on rapid experimentation and turning data into viral growth loops, this is your place.

• Scale Acquisition Channels: Manage and scale paid acquisition channels (TikTok, Meta, Google Ads) with a focus on low Customer Acquisition Cost (CAC).
• Build Viral Growth Loops: Design referral programs and student ambassador campaigns that turn current users into growth engines.
• Funnel Optimization: Analyze the entire student onboarding journey and run continuous A/B tests to improve sign-up-to-active-user conversion rates.
• Data & Analytics: Build data dashboards to track and report daily/weekly growth metrics, lifetime value (LTV), and retention.
• Budget Ownership: Allocate and optimize a monthly advertising budget to maximize user growth and ROI.

Interested and qualified candidates should send their CV and a short note about why you are a great fit for this role to: thiscodeschool@gmail.com using "Growth Marketing Lead Application - [Your Name]" as the subject of the email.