F&B Trade Marketing Officer

We are seeking a proactive F&B Trade Marketing Officer to drive sales, brand visibility, and market share. You will develop and execute in-store promotions, manage merchandising, and strengthen retailer partnerships to ensure our products reach and engage the right consumers effectively.

• Strategy Implementation: Develop and execute channel-specific trade marketing plans to enhance brand visibility and product distribution.
• Promotional Management: Plan and execute in-store promotions, activations, and product launches to drive consumer demand.
• Merchandising & POSM: Ensure proper placement, merchandising standards, and deployment of Point-of-Sale Materials (POSM) in retail outlets.
• Operation Team Support: Provide sales teams with necessary tools, promotional materials, and data insights to boost sales performance.
• Performance Analysis: Monitor sales data, market trends, and ROI of promotional activities to optimize future strategies.

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