Job Description
Our client is looking for a growth-oriented Digital Marketer to own market growth strategies and bridge the gap between organic search performance and commercial outcomes. In this role, you will operate as a growth lead, executing full-funnel digital marketing strategies that turn readers into leads and leads into customers.
Job Industry
Job Salary Currency
KESJob Salary Fixed
NoKey Deliverables
Own and execute the full SEO strategy for your assigned markets — including content planning,
⚫ keyword strategy, and technical oversight
⚫ Plan and oversee content updates across the entire content lifecycle: rewrites, refreshes,
⚫ deletions, and redirections
⚫ Build and manage content funnel structures that move prospects from discovery to conversion
⚫ Develop and execute monthly and quarterly marketing initiatives tied to commercial objectives
⚫ Build and maintain performance dashboards that track SEO, engagement, and revenue metrics in one place
⚫ Produce growth reports that are actionable, not just descriptive
⚫ Design and manage growth loops that connect SEO with email marketing, retargeting, and conversion optimisation
⚫ Forecast organic traffic and revenue influence with documented assumptions and methodology
⚫ Lead strategic content decisions — what to publish, what to update, and what to retire
Professional Qualifications
| Industry | Qualification |
|---|---|
| Business Development, Sales, Marketing and Retail | Full SEO strategy execution — you can take a market from zero to ranked without being hand held ⚫ Content planning and traffic forecasting — you work from data, not intuition alone ⚫ Conversion strategy — you understand what moves users through the funnel at each stage ⚫ Campaign thinking — you build initiatives with a clear objective, audience, and measurement plan ⚫ Performance reporting — you know which metrics matter and how to present them to stakeholders ⚫ Revenue tracking — you can attribute revenue influence to specific content and channel decisions ⚫ Growth loops — you connect SEO, email, retargeting, and CRO into a coherent, self-reinforcing strategy ⚫ Content lifecycle management — planning and overseeing updates, rewrites, and redirections at scale |