Trade Marketing Specialist - Biscuits at Mondelez International

You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.

• Category commercial plan (6 months & below) for the respective category across all ROA markets
• Manage Category promotional strategy across channels/ customers and communication to stakeholders
• Support the preparation of NPD and Marketing Activities selling story to ensure implementation of launch and activities.
• Analyse, evaluate and communicate the category performance across channels and customers
• Assesses delivery of the category Gross to Nett (Trade Spend) target versus contract and manage consolidation of the category forecast across channels and customers
• Responsible for category forecasting by channels and customer and manage the sales input (bottom-up forecast) to the monthly Integrated Business Planning (IBP) cycle.
• Coordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.
• Actively launch/activate/track implementation and performance on new product launches, activations and promotions, also conducting post evaluations to be shared with the commercial organization.
• Manage category portfolio operational issues (e.g. skus code change, transition for code change) to ensure no disruption in day-to-day operation across channels and customers.
• Plan and execute point of purchase (POP) 5Ps tactics that underpin the delivery of AC targets & reflect the category strategy.
• Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success for the category and markets
• Create and Manage POB and POS deployment for respective categories across ROA markets.
• Support and Input in Annual planning process.
• Review and Drive the MSL for the respective categories across all markets and channels.
• Complete and publish certain ROA dashboards and reports which is across all categories.
• Ensure that certain Sales Incentive Programs are kept visible during the year/

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