Technical Sales Representative DRC at Tractafric Equipment Rwanda Ltd

--Powermax General Electrical Merchants Ltd--

Job Description

WHO ARE WE?

Tractafric Equipment has been an exclusive distributor of Caterpillar equipment for over 85 years, operating in 10 African countries (Burundi, Cameroon, Congo, Gabon, Equatorial Guinea, Morocco, Central African Republic, Democratic Republic of Congo, Rwanda, and Chad). A market leader, Tractafric Equipment supplies construction sites in various sectors with a wide range of new, used, and rental equipment: mining, construction, and forestry equipment; spare parts; industrial and marine engines; power plants; generators; and material handling equipment.

YOUR MISSIONS

Based in Goma or Bukavu, and reporting to the Parts and Service Sales Manager, the incumbent is responsible for the technical and commercial management and development of relationships with each of the clients in their portfolio, as well as prospecting for new accounts. Their responsibilities include selling, building customer loyalty, and monitoring all ongoing projects. They are also responsible for upholding the image of TRACTAFRIC EQUIPMENT with clients.

Job Industry

Business Development, Sales, Marketing and Retail

Job Salary Currency

Job Salary Fixed

No

Key Deliverables

  • To provide support to customers through visits and advice on the use of their
    equipment.
  • Use alert platforms (PSE, ECA, VL, etc.) to provide advice to clients and generate business;
  • Listening to customers to understand their needs and providing solutions; 
  • Conduct TA1 and CTS inspections with reports on customer equipment and generate business;
  • To offer existing or new products and services to customers; 
  • Prepare and develop specific offers based on customer knowledge; 
  • Identify competitors by product type and estimate TAE's market share; 
  • Ensure regular follow-up for certain types of products at the initiative of the marketing department; 
  • To provide support for the implementation of NLS satisfaction surveys; 

Prepare detailed visit reports and update client files on the server. 

Essential Qualities

Essential Qualities
  • Analyze the client's needs
  • Analyze a market
  • Analyze the competition
  • Defining a product range for a market
  • Provide technical advice 
  • Propose adjustments based on sales results
  • Developing a product pitch
  • Providing technical support to a sales network 

Knowledge:

  • Statistical analysis
  • Life Cycle Assessment (LCA) of products
  • Sales techniques
  • Sales techniques
  • Knowledge of client industries (Public Works, Mining, Transport)
  • Commercial distribution channels
  • Sales management software
  • Technical knowledge in engine, hydraulics and transmission

PROFILE

  • A minimum level of BAC +2 in Mechanics, Hydraulics, Transmission etc.
  • Two years' experience in spare parts sales or as a technician 


Application Process

Send your CV and cover letter to  jobrwanda@tractafric.com 

Close Date

11/12/2025