Specialist II, Communications and Marketing at ChildFund

About ChildFund

ChildFund is a child-focused international development organization that works in 23 countries to connect children with the people, resources and institutions they need to grow up healthy, educated, skilled and safe, no matter where they are.

ChildFund’s Values

ChildFund values a diverse, equitable, inclusive, and accessible environment where everyone is welcomed and celebrated equally. In our culture of connection, you will have ample opportunity to grow, learn, and lead while contributing your talents and innovations to our inspiring mission.

ChildFund’s Commitment

ChildFund International has a zero-tolerance policy regarding sexual exploitation, abuse and harassment (SEAH) and all other forms of harm by its staff, partners, and other representatives in the delivery of its mission and services for children. ChildFund is committed to creating a safe environment in the workplace as well as in the communities where it delivers programs and services. ChildFund expects every staff member, partner, and representative to adhere to this commitment and to ensure all organizational policies and standards are followed. This position is subject to a range of vetting checks, including a criminal records check and/or disclosure to ensure program participants are safeguarded.

About This Role

The Communications and Marketing Specialist drives strategies that position ChildFund Kenya as a preferred partner for donors, strategic partners, and key stakeholders. The role will focus on boosting the organization’s visibility, strengthening its brand, and supporting fundraising efforts through compelling results-driven marketing and communications initiatives. The specialist will translate ChildFund’s program impact and priorities into engaging donor-focused content that attract, inspire and retain the interest of donors and partners.  

1. Marketing and Brand Visibility

• Develop and roll out a communications and marketing strategy that directly supports ChildFund Kenya’s resource mobilization strategy.
• Create engaging, donor-focused materials that clearly communicate impact and value.
• Work with programs and fundraising teams to turn technical information into compelling stories and visuals for donors and partners.
• Identify and act on visibility opportunities including conferences, media features, partnerships, and campaigns, that strengthen ChildFund Kenya’s brand presence locally and globally.
• Ensure all communication and marketing products are consistent with ChildFund’s global brand and meet donor communication standards.

2. Content and Donor Engagement

• Develop tailored communication packages and powerful stories that show donors how their support is driving real change for children, families, and communities.
• Lead the creation of impact stories, videos, infographics, and features that bring ChildFund’s work and results to life.
• Manage a content library with ready-to-use assets for proposals, donor and partner engagements.

3. Digital Communication and Campaigns

• Grow ChildFund Kenya’s digital footprint and engagement through the country office website, social media, newsletters, blogs, and online campaigns targeting donors and partners.
• Design and run digital campaigns that boost visibility, attract new supporters, and deepen engagement.
• Track performance using analytics tools and use insights to improve reach, engagement, and conversion.
• Collaborate with regional and global teams on joint digital storytelling and fundraising initiatives.

4. Partnerships and Media Relations

• Build and maintain strong relationships with media, influencers, corporate partners, and donors to increase visibility and credibility.
• Work with internal and external teams to highlight partnerships, donor contributions, and key milestones.
• Prepare press releases, media kits, and talking points for events and donor-funded initiatives.
• Lead the design and production of flagship publications like annual reports, program studies, and thought leadership pieces.

5. Collaboration and Capacity Building

• Partner with programs, sponsorship, advocacy, and fundraising teams to align messaging and storytelling priorities.
• Train and support Local Implementing Partners to document impact stories and visuals that meet donor and brand standards.
• Contribute to knowledge sharing and learning by documenting case studies, lessons learned, and best practices.
• Participate in regional communication and fundraising networks to share Kenya’s work and amplify impact stories.

6.  Crisis Communication

• Help manage sensitive communication issues and maintain brand reputation when needed.

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