Social Media Manager at ZhouCheng Nigeria Company

ZhouCheng Company is a leading digital marketing firm that partners with international clients to promote digital services and enhance brand awareness. We are dedicated to building a strong, talented team that drives our mission forward.

Job Summary

• A Social Media Manager plays a vital role in shaping a company's online presence and connecting with its audience. Here's a breakdown of their key responsibilities:

Strategy and Planning:

• Developing and implementing comprehensive social media strategies that align with overall business goals and marketing objectives.
• Identifying target audiences and tailoring content and campaigns to resonate with them.
• Creating social media calendars and planning content schedules.
• Staying up-to-date with the latest social media trends, tools, and algorithm changes.
• Conducting market research and analyzing competitor activity.
• Setting measurable goals and KPIs for social media performance.

Content Creation and Curation:

• Creating engaging and relevant content, including text posts, images, videos, and stories, optimized for different platforms.
• Ensuring content aligns with the brand's voice, style, and guidelines.
• Adapting content for various social media platforms and audiences.
• Curating relevant content from other sources to share with the audience.
• Basic graphic design and video editing skills may be required.

Community Management and Engagement:

• Monitoring social media channels for brand mentions, comments, and messages.
• Engaging with followers, responding to inquiries, and fostering discussions.
• Building and nurturing online communities.
• Managing and resolving customer service issues or complaints on social media.

Campaign Management:

• Developing, executing, and managing social media marketing campaigns, including contests, promotions, and giveaways.
• Managing budgets for paid social media advertising.
• Creating and optimizing paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Collaborating with influencers and brand ambassadors to amplify reach and engagement.

Analytics and Reporting:

• Tracking and analyzing social media performance using various analytics tools.
• Monitoring key metrics such as reach, engagement, website traffic, and conversions.
• Identifying trends and insights to optimize social media strategies and content.
• Preparing regular reports on social media performance and ROI for stakeholders.

Other Responsibilities:

• Maintaining a consistent brand voice and image across all social media platforms.
• Collaborating with other marketing team members and departments to ensure brand consistency and campaign alignment.
• Staying informed about new social media features and best practices.
• Managing the social media budget effectively.
• Identifying and addressing potential social media crises or negative feedback.
• Educating other staff on the use of social media and promoting its use within the company (in-house roles).

Interested candidates should send their CV and a cover letter to: hrzhoucheng@gmail.com using the Job Title as the subject of the mail.