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Social Media Manager / Ads Strategist at Lance Trend Limited

--Powermax General Electrical Merchants Ltd--

Job Description

Lance Trend is a major distributor of technology products and Services for businesses in Nigeria, as well as partners with various ICT, manufacturers.

Salary

N100,000 - N150,000 monthly.


Job Industry

Media, Advertising And Branding

Job Salary Currency

Job Salary Fixed

No

Key Deliverables

Social Media Management:

  • Manage Lance Trend's Instagram, Facebook, TikTok and other relevant social media platforms.
  • Develop and execute a monthly social media content strategy.
  • Create content calendars based on products, promotions, campaigns and business objectives.
  • Write engaging captions, ad copies and promotional content.
  • Monitor comments, messages and audience engagement.
  • Stay updated with social media trends and identify opportunities to increase reach and engagement.

Ads Strategy & Management:

  • Plan, set up and manage Meta Ads campaigns.
  • Develop campaigns focused on awareness, traffic, WhatsApp enquiries, leads and sales.
  • Conduct audience research and competitor analysis.
  • Test different audiences, creatives, offers, placements and ad copies.
  • Monitor and optimize campaigns to improve CPC, CTR, CPA, conversion rate and ROAS.
  • Identify underperforming campaigns and make timely adjustments.
  • Manage advertising budgets responsibly.

Content & Campaign Coordination:

  • Work closely with the graphics designer, videographer and content team to develop marketing creatives.
  • Provide clear creative briefs for images, videos, reels and advertisements.
  • Develop promotional campaigns around products and seasonal offers.
  • Assist in creating short-form video content for TikTok, Instagram Reels and Facebook.

Reporting & Analytics:

  • Prepare weekly and monthly social media and advertising performance reports.
  • Track key metrics including:
    • Reach
    • Engagement
    • Followers
    • Website traffic
    • Leads
    • WhatsApp enquiries
    • Cost per lead
    • Conversion rate
    • Advertising spend
    • ROAS
  • Provide recommendations based on campaign performance and data.

Essential Qualities

Essential Qualities
  • Interested candidates should possess an HND / Bachelor`s Degree
  • 2+ years of experience in Social Media Management, Digital Marketing or Meta Ads.
  • Proven experience managing Facebook/Instagram advertising campaigns.
  • Good understanding of Meta Ads Manager and Business Suite.
  • Experience with e-commerce, retail, technology or consumer products is an advantage.
  • Strong understanding of social media trends and content marketing.
  • Good copywriting and communication skills.
  • Ability to analyse campaign data and make strategic decisions.
  • Ability to work with graphic designers and video creators.
  • Knowledge of Google Analytics/GA4, Google Tag Manager and conversion tracking is an advantage.
  • Ability to work independently and meet deadlines.

Application Process

Interested and qualified candidates should send their CV to: lancetrendrecruitment001@gmail.com using the Job Title as the subject of the mail.

Close Date

04/09/2026

Apply Now!