National Sales Manager at Norda Industries

The ideal candidate must bring a strong track record in FMCG sales leadership, deep knowledge of trade channels (Modern Trade, General Trade, and HORECA), and a field-driven mindset. The role calls for a commercially savvy, results-oriented professional capable of shaping and delivering sales strategies aligned with Norda’s ambitious growth agenda.

• Minimum Qualification : Bachelors
• Experience Level : Senior level
• Experience Length : 10 years

• Develop and execute national sales strategies and Route-to-Market (RTM) plans to achieve volume, value, and distribution targets
• Lead sales execution across all channels, ensuring excellence in in-store visibility and trade marketing activation
• Build, lead, and coach a high-performing national sales team with clear accountability and performance metrics
• Foster long-term partnerships with key customers through structured engagement and joint business planning
• Monitor and analyze sales performance metrics, using insights to drive continuous improvement
• Collaborate with cross-functional teams (Marketing, Production, Finance, HR and Procurement) to align sales efforts with broader business goals.
• Manage trade investments and national sales budgets effectively, ensuring compliance with internal policies and ethical trade standards.

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