National On-Trade/ On-Premise Manager at a Growing Alcoholic Beverages Company - Jobtion Consulting

Jobtion  Consulting - Our client, a growing organization in the alcoholic  beverages sector is recruiting an energetic and commercially driven candidate to fill the position below:

 Job Title: National On-Trade/ On-Premise Manager

Job Summary

• Jobtion Consulting is supporting a fast-growing organisation in the alcoholic beverages sector to recruit an experienced and commercially driven National On-Trade/On-Premise Manager to lead the growth and development of its national on-trade business.
• This is a senior commercial leadership role responsible for developing and executing the national on-trade strategy, driving revenue and volume growth, expanding key account relationships, strengthening distribution and product visibility, and building a high-performing on-trade sales team.
• The successful candidate will lead the company's engagement with hotels, restaurants, bars, lounges, nightclubs, hospitality groups and other strategic on-premise customers across Nigeria, while working closely with Sales, Marketing, Finance, Operations and Distribution teams to deliver sustainable commercial growth.
• The role requires a strong combination of strategic thinking, commercial execution, key account management, sales leadership and deep understanding of the Nigerian on-trade market.
• Location: Isolo, Lagos, Nigeria

National Sales Strategy & Business Growth:

• Develop and implement the national on-trade sales strategy in alignment with the company's overall commercial objectives.
• Drive revenue growth, sales volume, market penetration and profitability across the national on-trade channel.
• Develop annual, quarterly and monthly sales plans, budgets, forecasts and channel development priorities.
• Identify new territories, customer segments, business opportunities and routes to market that can accelerate growth.
• Develop channel-specific strategies for the company's wine, spirits, whisky and other assigned brands.
• Translate commercial strategy into clear regional, territory and account-level execution plans.
• Continuously assess market performance and identify opportunities to improve sales productivity and commercial returns.

Key Account Development & Customer Acquisition:

• Identify, acquire and manage strategic on-trade accounts, including hotels, restaurants, bars, nightclubs, lounges and hospitality groups.
• Build strong, long-term relationships with owners, general managers, procurement teams, beverage managers and other key decision-makers.
• Develop strategic account plans to increase customer retention, purchase frequency, product range, sales volume and account profitability.
• Lead negotiations around pricing, commercial terms, promotional agreements, volume commitments and strategic partnerships within approved company guidelines.
• Identify opportunities for national and regional hospitality partnerships, corporate accounts and high-value customer relationships.
• Monitor customer satisfaction, resolve commercial issues and ensure strong service delivery across strategic accounts.

Brand Visibility & Market Development:

• Work closely with the Marketing and Brand Teams to develop and execute tastings, menu placements, bartender engagement, product launches, brand activations and other approved trade initiatives.
• Drive product listings, premium placements, menu visibility and brand recommendations across priority establishments.
• Identify opportunities for strategic brand partnerships, hospitality events, sponsorships and experiential marketing.
• Strengthen brand presence and product visibility within key on-trade locations across Nigeria.
• Monitor competitor activities, pricing, promotions, market trends and consumer preferences.
• Provide actionable market intelligence and recommend strategies to strengthen competitive positioning and market share.

Sales Team Leadership & Development:

• Lead, coach and manage the national On-Trade sales team and field representatives.
• Establish clear sales targets, KPIs, territory plans and performance expectations for team members.
• Develop a structured approach to territory coverage, account prioritisation and sales productivity.
• Conduct regular performance reviews, pipeline reviews, joint customer visits and sales coaching sessions.
• Ensure priority accounts and high-potential markets receive appropriate sales coverage and management attention.
• Identify capability gaps and implement appropriate coaching, training and development interventions.
• Build a high-performance sales culture centred on accountability, customer service, integrity and results.
• Support the recruitment and development of high-performing commercial talent as the on-trade business expands.
• Distribution & Commercial Execution:
• Work closely with distributors, wholesalers and internal sales teams to ensure product availability and effective route-to-market execution.
• Monitor stock availability, sales velocity, order fulfilment and distribution gaps across key accounts and territories.
• Partner with Finance and Accounts to monitor customer credit exposure, collections, overdue balances and compliance with approved credit terms.
• Monitor trade investments, promotional spending, discounts and customer agreements to ensure commercial effectiveness and measurable returns.
• Ensure effective coordination between Sales, Marketing, Finance, Operations and Supply Chain to support customer and market requirements.
• Ensure compliance with company policies, pricing guidelines, commercial procedures and applicable trade regulations.
• Promote responsible and compliant marketing and commercial practices within the alcoholic  beverages category.

Reporting, Forecasting & Business Intelligence:

• Prepare and present regular reports on national on-trade sales performance, revenue, volume, distribution, customer acquisition and profitability.
• Track performance against commercial targets and develop corrective action plans where required.
• Maintain an accurate pipeline of prospects, strategic accounts, opportunities and customer development initiatives.
• Drive accurate sales forecasting and continuously assess actual performance against forecast.
• Provide  management with market intelligence, competitor analysis, customer insights and recommendations for business growth.
• Ensure consistent and accurate use of the company's approved Sales Force Automation (SFA) or CRM system.
• Use sales and market data to identify performance trends, risks and opportunities and support evidence-based commercial decisions.

Interested and qualified candidates should:

Click here to apply online