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Marketing Strategist at Graduate Innovation Thinktank Co. Ltd

--Powermax General Electrical Merchants Ltd--

Job Description

About Us

Graduate Innovation ThinkTank Co. Ltd. (GIT) is a forward-thinking company delivering technology-driven solutions to real-world challenges. We’re preparing to launch an exciting new product aimed at transforming logistics and operations in Uganda’s business ecosystem.

Role Overview

We are seeking a dynamic Marketing Strategist to lead the go-to-market efforts for our new product. The ideal candidate will be responsible for crafting a compelling launch strategy, defining key goals, and executing high-impact campaigns that drive visibility, engagement, and growth.

Job Industry

Business Development, Sales, Marketing and Retail

Job Salary Currency

Job Salary Fixed

No

Key Deliverables

  • Develop a Clear Marketing Strategy: Create a launch roadmap outlining positioning, messaging, campaign phases, and key milestones.
  • Campaign Execution: Roll out effective campaigns across digital, social, email, PR, and offline channels.
  • Goal Setting & Performance Tracking: Define and monitor KPIs (e.g. leads, sign-ups, awareness reach), and report progress regularly.
  • Content Creation & Coordination: Guide the development of impactful marketing materials including visuals, blogs, videos, and press releases.
  • Partnership Outreach: Identify key partnerships and platforms to amplify product exposure.
  • Insights & Optimization: Use data to test and refine messaging and marketing tactics for better results.

Essential Qualities

Essential Qualities
  • At least 3 years in marketing strategy or product marketing, preferably in tech or startup environments.
  • Strong track record launching new products or services.
  • Proficiency with marketing tools (e.g. social media platforms, analytics, email marketing).
  • Excellent communication and storytelling skills.
  • Creative and analytical mindset with the ability to work independently.

Special Benefits for this Position

  • Competitive pay with performance incentives.
  • Flexible work environment and a supportive, innovation-focused team.
  • A chance to play a leading role in bringing a new, impactful product to market.

Application Process

Close Date

20/05/2025

Apply Now!