Job Description
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY/FUNCTION INTRODUCTION
We are looking for a driven and experienced candidate with strong analytical and logical skills who can identify and interpret key data trends to formulate compelling brand plans. You will also need to analyze and communicate data clearly and concisely to help us make informed decisions. Strong stakeholder management and communication skills are essential, as you will be expected to work closely with partnering organizations to advance key hygiene initiatives.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. Are you someone who is passionate to understand consumer? Do you have a balance of creative thinking, analytical reasoning? Are you an execution master? then this role is just for you!
Job Industry
Job Salary Currency
Job Salary Fixed
NoKey Deliverables
Drive Foods Category brands & the jobs to be done.
- Craft comprehensive annual Brand Marketing Plan based on Brand Audit (Brand Health check) and Brand Job to be done.
- Support marketing plan implementation, agency contacts and plan, by bringing the brand's jobs to be done (JTBDs) to life through a coherent calendar of activities.
- Understand Royco & Knorr 6 Ps, deeply review competition and drive specific actions when needed, and owning them with the wider team and creative agency.
- Deliver the brand's business targets and deploy plans to achieve the set brand KPIs while considering consumer understanding, market dynamics, and resource constraints.
- Understand market dynamics across East Africa.
- Work with our below the line (BTL) agency to deliver exciting activations in the market to consumers.
- Manage processes, profit margins, and budgets, including the management of Royco & Knorr’s budget in terms of spend and cost allocation (e.g., agency cost, sampling cost, activation costs, media investments).
- Work with key stakeholders to drive Royco & Knorr brand growth.
- Act as local project lead for innovation initiatives.
- Launch planning, implementation, and evaluation of the innovation mix, monitoring in market performance and driving actions to improve.
Essential Qualities
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Skills
Leadership
Critical SOL (Standards of Leadership) Behaviors
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