Marketing Manager at Goonite (NG) Hygiene Product FZE

Goonite (NG) Hygiene Product FZE is a leading manufacturer of high-quality diapers and sanitary products, committed to providing innovative solutions that ensure comfort, hygiene, and well-being for our customers. We focus on maintaining the highest standards of quality and efficiency while adhering to sustainable manufacturing practices.

Job Summary

• We are seeking a dynamic, results-driven Marketing Manager to lead and execute our marketing strategies for our diaper and sanitary product lines. 
• The Marketing Manager is responsible for developing and executing marketing strategies to drive brand awareness, customer engagement, revenue growth and promote the company’s products. 
• This role involves market research, brand positioning, sales collaboration, advertising and requires a blend of creativity, analytical thinking, and a deep understanding of consumer behavior within the hygiene product sector. 
• The ideal candidate will have experience in FMCG (Fast-Moving Consumer Goods) marketing and a strong understanding of the hygiene product industry.

Marketing Strategy Development:

• Create and implement comprehensive marketing strategies for Goonite’s diaper and sanitary product lines.
• Analyze market trends, customer needs, and competitor activities to identify opportunities and threats in the market.
• Drive brand positioning, product messaging, and differentiation to resonate with target audiences.

Brand Management:

• Ensure consistent brand messaging and tone across all marketing channels, maintaining a unified brand identity.
• Oversee the development of creative materials, including advertisements, brochures, digital assets, and packaging.
• Develop and manage the marketing budget for diapers and sanitary products, ensuring cost-efficient allocation of resources.
• Track spending, optimize marketing investments, and report on the effectiveness of marketing campaigns.

Consumer Insights & Market Research:

• Conduct regular consumer surveys and focus groups to gather insights into product performance, customer preferences, and emerging trends.
• Analyze sales data and customer feedback to identify opportunities for product improvements or new product development.
• Use data-driven decision-making to refine marketing strategies and improve ROI.
• Conduct brand audits and market research to ensure Goonite products are perceived positively in the marketplace.

Campaign Planning & Execution:

• Plan, execute, and optimize marketing campaigns (online and offline) to generate demand, increase product visibility, and boost sales.
• Lead promotional initiatives, product launches, and seasonal marketing efforts.
• Work closely with cross-functional teams (sales, customer service) to ensure alignment of objectives and deliverables.

Digital Marketing & Social Media:

• Manage digital marketing efforts, including SEO, SEM, email marketing, and content marketing strategies for both diapers and sanitary products.
• Oversee social media campaigns to increase engagement, brand loyalty, and awareness on platforms like Instagram, Facebook, and TikTok.
• Monitor key performance metrics (KPIs) and adjust campaigns based on performance analytics.

Partnerships & Collaboration:

• Foster relationships with key stakeholders, including retail partners, influencers, and industry experts.
• Negotiate and collaborate on co-marketing efforts with distribution channels and third-party organizations.

Leadership & Team Management:

• Lead a team of marketing professionals, providing mentorship, guidance, and career development opportunities.
• Foster a collaborative work environment and encourage creative thinking within the team.
• Work closely with senior leadership to communicate campaign results, strategic direction, and market opportunities.

Interested and qualified candidates should submit updated CV to: estherajideofficial@gmail.com, using the Job Title as the subject of the mail.