Marketing and Communications Officer

The Marketing and Communications Officer will lead the organization’s efforts to enhance brand visibility, digital presence, and ecosystem engagement. This role involves developing and executing strategic marketing campaigns, producing high-quality content, and managing internal and external communications. The officer will also support entrepreneurs with branding and storytelling while playing a key role in strengthening ecosystem partnerships, documenting impact, and ensuring consistent, compelling messaging across all platforms.

• Develop and implement marketing strategies and campaigns that align with the organization’s strategic goals.
• Ensure consistent and compelling brand messaging and visual identity across all communication channels and materials.
• Design and produce branded materials, including brochures, posters, and promotional assets.
• Lead the design, content development, and distribution of the organization’s newsletters (NL).
• Coordinate the creation and timely publication of the organization’s Annual Report (AR).
• Manage and grow the organization’s digital presence across social media platforms.
• Oversee website content management, updates, and performance analytics.
• Create engaging digital content—graphics, videos, blogs, and podcasts—to enhance visibility and engagement.
• Draft and disseminate press releases, speeches, and media kits as required.
• Cultivate and maintain relationships with media, ecosystem partners, and other key stakeholders.
• Provide communication support for the organization ’s-hosted and partner events, ensuring visibility, documentation, and stakeholder engagement.
• Engage with supported entrepreneurs to assess and improve their communication and visibility strategies.
• Collaborate with program teams to document success stories, case studies, and program impact from both the organization and its supported entrepreneurs.
• Support the preparation of presentations, donor reports, and internal communication materials
• Offer tailored marketing and communication advisory to entrepreneurs within the organization’s programs.
• Guide entrepreneurs in developing branding, content strategies, and storytelling frameworks.
• Assist entrepreneurs in creating promotional materials and strengthening their digital presence.
• Track and report on key communication performance indicators, including media reach and audience engagement.
• Collect and analyze feedback to refine and enhance communication strategies and outputs.

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