Manager Digital Marketing - Africa

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Marketing Strategy & Planning
  • Develop and implement end-to-end marketing strategies across multiple regulated African markets.
  • Create country-specific marketing plans, rollout timelines, and performance targets aligned to business objectives.
  • Identify new growth opportunities and recommend initiatives that improve acquisition, retention, revenue, and market share.
  • Continuously assess market conditions and business performance to refine strategies and drive results.
• Performance Marketing & Customer Acquisition
  • Lead and optimize performance marketing channels, including Paid Search, Paid Social and Programmatic Media.
  • Drive sustainable customer acquisition while maximizing return on investment and customer lifetime value.
  • Manage media budgets effectively, ensuring optimal channel allocation and cost efficiencies.
  • Monitor acquisition performance and implement data-driven improvements across the customer journey.
• Marketing Operations & Channel Management
  • Oversee marketing operations to ensure seamless execution across all customer touchpoints.
  • Partner with the Marketing Operations and Channels team to ensure brand consistency and compliance with brand guidelines.
  • Coordinate channel owners and stakeholders to execute integrated campaigns effectively.
  • Ensure operational excellence across all marketing systems, processes, and reporting frameworks.
• Customer Lifecycle & Retention
  • Collaborate with CRM teams to develop customer retention strategies, segmentation frameworks, and personalized messaging.
  • Support initiatives focused on player engagement, customer experience, VIP management, and loyalty programmes.
  • Develop offers and promotional strategies designed to increase player value and retention.
• Analytics, Insights & Reporting
  • Utilize analytics, attribution modelling, forecasting, and performance measurement to support decision-making.
  • Deliver regular reporting on marketing spend, campaign effectiveness, acquisition performance, and ROI.
  • Monitor competitor activities, market trends, and customer behaviours to identify opportunities and risks.
  • Leverage insights to continuously improve conversion funnels from registration through active player engagement.
• Stakeholder & Partner Management
  • Build strong relationships with internal teams including Product, Business Intelligence, Compliance, Commercial, Creative, CRM, Media, Social Media, PR, Sponsorships, and Activations teams.
  • Manage relationships with agencies, media partners, and external vendors to ensure delivery of agreed objectives.
  • Negotiate and manage strategic partnerships that enhance reach, efficiency, and brand presence.
• Compliance & Governance
  • Ensure all marketing activities comply with local regulatory requirements, responsible gaming standards, KYC requirements, and platform advertising policies.
  • Maintain governance and controls across marketing initiatives and campaigns in all regulated markets.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.