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Lead Data Scientist at bp

--Powermax General Electrical Merchants Ltd--

Job Description

Entity:

Customers & Products

Job Family Group:

Marketing Group

We are seeking a data-driven and commercially savvy Research and Insights Analyst to join our M&C team. This individual will play a critical role in uncovering customer, market, and loyalty program insights to inform strategic business decisions and marketing & loyalty programs that drive fuel and convenience store performance. The role requires a blend of analytical expertise, strategic thinking, and storytelling to translate data into actionable insights that shift customer behaviour and support growth.


Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

Job Industry

Engineering And Technical

Job Salary Currency

Job Salary Fixed

No

Key Deliverables

Insight Generation

  • Conduct quantitative and qualitative research to uncover customer attitudes, preferences, and behaviors related to fuel and convenience retail.
  • Analyze loyalty program data to identify customer segments, track behavioural trends, and evaluate campaign effectiveness.

Business & Marketing Strategy Support

  • Translate insights into strategic recommendations to build pricing, promotions, customer experience, site development, and brand messaging.
  • Partner with marketing teams to inform customer-centric campaign develop and performance measurement.

Data Mining & Analytics

Mine large datasets, including transactional and behavioural data from marketing & loyalty programs, to uncover opportunities for revenue growth and customer retention.Build dashboards and reports to track targets and provide actionable insight to cross-functional teams.


Stakeholder Engagement

  • Work closely with internal teams across marketing, digital, operations, and finance to ensure insights are embedded in decision-making processes.
  • Present findings and strategic recommendations to senior leaders with clear storytelling and business relevance.

Trend & Competitor Analysis

  • Monitor market trends, competitor strategies, and emerging technologies impacting fuel and convenience retail. Proactively identify innovation and differentiation opportunities to stay ahead of the curve.

Essential Qualities

Essential Qualities
  • Bachelor’s degree or equivalent experience in marketing, Business, Economics, Statistics, Industrial Engineering
  • 3–5 years proven experience in a research, insights, Big Data or analytical roles
  • Experience working with loyalty data, CRM systems, and customer segmentation models
  • Experience in development and delivery of marketing transformation or offer development
  • Expertise across a breadth of B2C direct marketing programs
  • Strong influencing and team engagement skills
  • Strong commercial acumen track record in preparation of business cases
  • Proven agile outlook and experience working with agility desirable

Application Process

Close Date

16/09/2025

Apply Now!