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Head of Commercial at Prime Insurance LtD

--Powermax General Electrical Merchants Ltd--

Job Description

1.    BACKGROUND

Prime Insurance Limited is an insurance company, established in 1995, a licensed general insurance company authorized by the National Bank of Rwanda (BNR).

The Company is seeking to recruit a highly skilled, self- motivated and experienced person to fill the following post:

2. HEAD OFCOMMERCIAL

The Head of Commercial, who reports to the CEO, is accountable for the efficiency, precision, and governance of the commercial division. This position serves as the primary manager responsible for ensuring the smooth daily operation of all sales and marketing functions.

Job Industry

Business Development, Sales, Marketing and Retail

Job Salary Currency

Job Salary Fixed

No

Key Deliverables

3. ESSENTIAL DUTIES & RESPONSIBILITIES

Subject to the Regulator’s approval, the Head of Commercial shall drive the growth and profitability through strategic leadership, relationship management, and team development.The Head of Commercial sets the ethical standard for the entire commercial division. By consistently demonstrating honesty and transparency, they establish a culture of integrity that permeates the sales and marketing teams, ensuring that all business is conducted fairly and ethically.

  • Strategic Leadership and Business Development: Develop and implement the commercial strategy aligned with the company's vision, business objectives and growth ambitions. Identify market opportunities, analyze market trends, competitor activities, pricing and customer needs and driving new business acquisition, cross-selling, retention and market penetration initiatives. Lead the development and implementation of sales, distribution, and customer value proposition strategies to drive sustainable revenue growth.
  • Broker, Agent, bancassurance and other Stakeholders Management: Act as the primary interface with the company's network of insurance brokers, agents, bancassurance and other stakeholders. This involves building and maintaining strong relationships, negotiating terms, providing technical support, and ensuring high levels of partner satisfaction.
  • Portfolio and Financial Management: Oversee the performance, profitability, and risk profile of the commercial insurance portfolio. This includes monitoring key performance drivers, and ensuring financial targets are met.Contribute to budget preparation and commercial forecasting, and recommend corrective actions to achieve financial and business targets.
  • Team Leadership and Development: Lead, mentor, and develop a high-performing team of commercial insurance professionals. Foster a culture of accountability, high performance, and continuous improvement.Promote staff development through coaching, performance management, and succession planning within commercial department.
  • Cross-Departmental Coordination: Coordinate with cross-functional teams across the Commercial Department including Marketing and branding, Sales, Product Development, and Customer Service to achieve established business goals and evaluate their performance.
  • Regulatory Compliance and Governance: Ensure all activities comply with applicable laws and regulations, company policies, and industry standards. Promote sound risk management, ethical business practices, and corporate governance within the Commercial department.

4. KEY DELIVERABLES

  • Profitability and Growth Targets: Achieve agreed-upon financial targets, including budget on revenue and Profit & Loss objectives.
  • Portfolio Performance Metrics: Deliver a healthy portfolio as defined by key metrics such as Written Premium, Loss Ratio, Retention Rates and customer acquisition and growth.
  • Broker Channel Performance: Drive performance through the broker network, measured by the number of active brokers, their productivity, and the effectiveness of commission spend.
  • Market and Competitive Intelligence: Provide regular, data-driven reports and analytics to senior leadership on market trends, competitor activities, and portfolio performance.
  • Team Performance: Demonstrate success in building, managing, and developing the team, measured through employee engagement, talent retention, and the achievement of team objectives.

Essential Qualities

Essential Qualities

 KEY PERSONAL QUALITIES 

  • Relationship Building and Influence:The ability to build and maintain strong relationships this includes fostering trust with brokers, insurers, and clients, and acting as a trusted advisor.
  • Negotiation Skills: Strong negotiation skills are required to secure favorable terms with insurers and brokers while maintaining positive, long-term partnerships.
  • Collaboration: A collaborative mindset is essential for working effectively across the organization and with external partners.
  • Strategic Thinking and Commercial Acumen: The role demands a strategic mindset capable of understanding market dynamics, competitive positioning, and making data-driven decisions that balance short-term performance with long-term value creation.
  • Decisiveness and Accountability: Todemonstrate strong commercial judgment, decisiveness, and full ownership of commercial performance targets.
  • Courage and Adaptability: Success requires the courage to make bold decisions and adapt quickly to market changes, regulatory shifts, or emerging opportunities and threats.
  • Client-Centric Focus: A genuine commitment to understanding and prioritizing client needs, defending the customer perspective in strategic decisions, and ensuring good customer outcomes is paramount.
  • Exceptional Communication Skills: Clear, concise, and effective communication is vital for explaining complex insurance concepts to clients and colleagues, as well as for active listening to understand needs and concerns.
  • Emotional Intelligence and Intuition: The ability to read situations, build rapport, and trust one's intuition in decision-making are key personal attributes for senior leaders in the insurance industry.
  • Resilience and Work Ethic: A high level of resilience, a solutions-oriented approach, and an exceptionally hard-working, client-first mentality.

 6. Required Qualifications and Experience

  • Possession of a CII Diploma or an equivalent qualification in Sales and Marketing.
  • A Bachelor's degree is mandatory; a Master's degree is considered an added advantage.
  • A minimum of five (5) years of progressive managerial experience, including at least three (3) years within the insurance sector or a related financial services field.
  • Advanced proficiency (verbal and written) in French, English, and Kinyarwanda.
  • Must be a Rwandan national.
  • Candidates must be under 55 years of age at the time of application.

Application Process

Close Date

31/07/2026

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