Growth & Marketing Associate (Remote) at a Cutting-edge Business and Technology School

We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.

Employment Type: Contract

Work Schedule: Flexible working schedule

About the Role

• As the Growth and Marketing Associate, you will be at the forefront of our efforts to drive user acquisition, engagement, and retention.
• You will develop and implement growth strategies, manage marketing campaigns, and work closely with sales, product, and analytics teams to optimize performance and achieve business objectives.
• This role is a strategic and tactical hands-on role for someone who thrives at the intersection of data, creativity, experimentation, and customer psychology.
• Demand Generation – drive awareness, traffic, leads.
• Conversion Optimization – turn leads into paying learners & corporate clients.
• Retention & Upsell – maximize LTV through upsell and cross-sell.
• Brand Positioning – establish Ustackschool as the go-to "Learning to Earning" platform.
• You must think like a hacker, operate like a marketer, and analyze like a product manager. Your efforts will play a crucial role in strengthening our leads acquisition, retention, expansion and conversion.

Position Overview

• As a Growth Manager, you will be responsible for designing, executing, and scaling growth initiatives across multiple channels and customer touch-points.
• You will collaborate with cross-functional teams (social media & content, design, product) to identify growth opportunities, run experiments, and drive measurable impact on our KPIs.

Who you are

• You are a proactive, action-oriented with minimal supervision, customer-obsessed problem solver who takes full ownership and thrives in fast-paced environments. You combine strategic thinking with flawless execution, making data-informed decisions and delivering high-impact results with minimal oversight. You're deeply committed to learning, iteration, and excellence, embracing collaboration, inclusion, and diverse perspectives to drive sustainable growth and innovation.
• High quality output
• Problem-solving: Ability to assess complex problems, find solutions, and make sound decisions.
• Communication: Strong written and verbal communication skills
• Adaptability: Able to thrive in a fast-paced, changing environment, adjusting strategies as needed.
• Attention to Detail
• Excellent communications, troubleshooting and problem-solving skills.
• Humble, hardworking and ambitious.
• Strategic Leadership – Vision, market positioning, and growth planning.
• Tactical Execution – Campaign design, channel strategy, experimentation.
• Operational Excellence – Day-to-day execution, processes, and tracking.

Our Culture:

Embody Our Culture and Values - Live Our Culture Through Actions

We live by a culture of excellence, integrity, and growth:

• Take Ownership – Act with initiative, accountability, and long-term focus.
• Customer Obsession – Prioritize customer value and outcomes.
• Execute with Excellence – Deliver quality work with precision and impact.
• Action-Oriented – Make fast, informed decisions using experimentation and data.
• Learning & Iteration – Embrace continuous growth and improvement.
• Inclusive & Diverse – We champion diverse perspectives so every voice is heard and valued. By uniting our different views, we don't just follow tradition—we build a better way, together.

Growth Leadership & Strategy:

• Own the marketing and growth strategy with a focus on CAC efficiency, LTV expansion, and sustainable scale.
• Develop and maintain a data-driven growth roadmap using frameworks such as AARRR, North Star Metric, and Growth Loops.
• Align all growth initiatives with company OKRs and board-level revenue targets.
• Identify and prioritize high-leverage growth opportunities through market analysis, competitive intelligence, and customer insights.
• Build a scalable growth experimentation system, including hypothesis-driven tests, test calendars, and sprint retrospectives.
• Use agile growth methodologies to drive fast iterations and continuous improvement.
• Use proxy metrics, cohort analysis, and benchmarking where data is unavailable.
• Collaborate with the CEO to develop strategic marketing initiatives that increase the number of leads to subscribers
• Analyse market trends and customer insights to inform strategic marketing decisions.

Brand & Market Positioning:

• Define and elevate UstackSchool’s brand narrative across digital, partnerships, and community channels.
• Align creative strategy with brand voice, pain points, and value propositions across segments.
• Position the company as a global leader in edtech career transformation through thought leadership, PR, and influencer collaborations.
• Ensure all creative and messaging reflects our value propositions, customer pain points, and global audience diversity.

Paid Media Advertising:

• Meta (Facebook & Instagram Ads): Launch high-converting creative sets (image, video, carousel) for top-of-funnel reach and retargeting.
• Google Ads: Manage search, display, and performance max campaigns to capture intent-driven traffic.
• LinkedIn Ads: Target B2B personas with sponsored content, InMail, and lead gen forms.
• YouTube Ads: Run pre-roll and in-stream ads to build brand recall and push mid-funnel conversion.
• TikTok Ads: Leverage trending, UGC-style content to engage Gen Z/Millennial audiences.
• Reddit/Quora/X Ads: Test niche channels for contextual relevance and audience depth.
• Whatsapp Ads: Launch high-converting whatsapp creatives
• Analyze campaign performance and adjust strategies to optimize results.
• Manage the marketing budget and ensure efficient allocation of resources.
• Oversee the creation of marketing materials, including brochures, digital content, and promotional items.

Data Experimentation, Execution & Optimization:

• Design, prioritize, and execute high-impact growth experiments across the full customer journey (acquisition to revenue).
• Ability to create hypotheses, test variations, and measure statistically valid results
• Build and manage an experimentation pipeline: from ideation → hypothesis → execution → reporting.
• Run high-velocity experiments (landing pages, onboarding flows, pricing models, ads, funnels).
• Optimize ICP targeting and behavioral segmentation using qualitative and quantitative research.
• A/B test headlines, CTAs, ad formats, video lengths, visuals, and landing pages.
• Optimize marketing channels and campaigns for maximum performance.
• Collaborate with content and design teams to develop ad creatives optimized for each channel and funnel stage.
• Experiment with new channels to develop promising acquisition campaigns.
• Standardise the leads and conversion process with a standard operating procedure (SOP).

Lead Generation & Qualification:

• Develop targeted lead magnets, gated content, and SEO-driven landing pages to capture top-of-funnel users.
• Collaborate with Social Media & Sales teams to implement MQL → SQL → Opportunity handoff processes with clear success criteria.
• Use data enrichment tools to qualify leads in real-time.
• Build and manage multi-step nurture sequences (email/SMS) tailored by lead score, behavior, and segment.
• Track lead velocity rate, conversion time, and pipeline coverage
• Conducthigh-volume outbound calls(cold/warm) to potential clients using provided lead lists or self-generated leads.
• Utilizeemail, LinkedIn, SMS, and social mediato engage prospects and schedule appointments.
• Followscripted and non-scripted pitchesto introduce the company’s products/services.
• Conduct outbound calls, emails, and SMS to prospective clients using provided leads or cold outreach.
• Manage and operationalize acquisition channels that are working, including SEO and content marketing
• Identify decision-makers (e.g., business owners, executives, managers) and tailor outreach accordingly.

Appointment Setter:

• Meet or exceed daily/weekly appointment-setting targets.
• Follow up with leads to nurture relationships and confirm appointment attendance.
• Qualify leads by assessing their needs, budget, and decision-making authority.
• Scheduleconfirmed, high-quality appointmentsfor sales representatives via calendar tools (Calendly, Google Calendar, etc.).
• Sendfollow-up reminders(email/call) to minimize no-shows.
• Reschedule or redirect appointments as needed based on prospect availability.
• Provide feedback to the sales team on lead quality and customer responses.
• Stay updated on product knowledge and sales pitches to improve conversion rates.
• Introduce company products/services and identify potential customer needs.

Funnel Analytics & Conversion Optimisation:

• Own funnel tracking and reporting using analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)
• Use behavioral analytics (Hotjar, FullStory, CrazyEgg) to uncover friction points in user journeys.
• Design and execute rapid A/B tests and growth experiments to improve CAC, LTV, retention, and user activation.
• Optimize landing pages, onboarding flows, and in-app conversion touchpoints collaborating with prodicts
• Collaborate with product and dev teams to roll out product-led growth features (e.g., referral systems, free tools, upgrades).
• Analyze product usage insights and experiment with improvement recommendations for onboarding flows, feature discovery, and in-app nudges.
• Identify bottlenecks, drop-offs, and churn reasons and recommend solutions backed by data
• Analyze user behavior, funnels, and lifecycle stages using tools like Mixpanel, GA4, Amplitude, or Looker.

Retargeting & Funnel Acceleration:

• Implement retargeting strategies across social platforms
• Segment and nurture cold vs. warm audiences with progressive content and time-sensitive offers.
• Use dynamic product ads and abandoned cart flows to re-engage drop-offs.

Channel Management & Campaigns:

• Lead performance and organic campaigns across social, SEO, email, paid ads, influencer, community, and partnerships.
• Launch and scale social growth loops, viral campaigns, and content funnels that generate qualified leads.
• Partner with the paid media team to align creatives, targeting, bidding strategies, and A/B testing.
• Build lead generation funnels, cold outbound email sequences, and paid campaigns with measurable ROI.
• Collaborate with the social media team to blend brand storytelling with growth outcomes.

Organic & Social Growth:

• Lead market research efforts to identify new opportunities for growth and target audience expansion.
• Work with the social media and content team to design content that balances brand storytelling and lead generation.
• Optimise organic distribution: LinkedIn growth, Reddit/Quora strategies, YouTube SEO, TikTok virality loops.
• Launch UGC and influencer campaigns to generate social proof and drive shareable moments.
• Test viral loops, growth hacks, and community engagement strategies.

CRM & Data Lifecycle Management:

• Map and manage the user lifecycle from onboarding → engagement → upgrade → renewal.
• Implement lifecycle marketing workflow to optimize email onboarding flows, drip campaigns, re-engagement, key drop-off points and referral systems.
• Design and implement automated workflows (drip campaigns, onboarding sequences, reactivation nudges).
• Segment users based on behavior, recency, product usage, and engagement.
• Use tools like Customer.io, HubSpot, Klaviyo, Intercom, or ActiveCampaign to build and optimize journeys.
• Run personalized A/B tests for subject lines, offers, timing, and content formats.
• Drive usage-based campaigns (e.g., tips, product tours, usage thresholds).
• Analyze open rates, CTR, conversions, unsubscribe rates, and churn behavior to refine campaigns.
• Maximum Customer relationship management for Retention, upsell, reactivation
• Log all interactions, lead statuses, and appointment details in theCRM (Salesforce, HubSpot, Zoho, etc.).
• Ensure accurate lead tagging and segmentation for sales team follow-up.
• Maintain a clean and updated database to avoid duplicate or outdated entries.

Cross-Functional Collaboration:

• Work closely with product, marketing, content, sales, and design to align growth priorities.
• Present experiments and growth metrics to leadership and provide clear ROI narratives.
• Collaborate with sales, product, and analytics teams to drive user acquisition and retention.
• Collaborate with marketing for messaging, performance campaigns, and social strategy
• Collaborate with Design & Content for creatives, landing pages, ads, and storytelling
• Collaborate with Product for for feature development, onboarding, identifying drop-off points and automating follow actions.
• Collaborate with Sales for for lead scoring, feedback loops, and product-market fit insights, Relay key prospect objections or FAQs to refine sales scripts and strategies.
• Collaborate with Product & Engineering for to implement and track experiments at scale
• Attend sales meetings to stay updated on product changes, promotions, and target markets.

Strategic & Channel Partnership:

• Leverage external audiences, distribution, and credibility without the CAC of paid media
• Identify, evaluate, and build partnership pipelines with influencers, communities, content creators, affiliate marketers, SaaS integrations, B2B/B2C collaborators.
• Co-create campaigns with partners that drive traffic, trials, signups, or revenue.
• Design and manage affiliate and ambassador programs with incentive structures tied to performance.
• Own joint growth experiments with partners (co-branded webinars, UGC contests, newsletter swaps, gated content).
• Negotiate terms and track performance (ROI, leads, conversions, churn).
• Leverage partnerships to improve SEO via backlinks and domain authority.
• Lead Partner newsletters, social, webinars

Performance Metrics & Reporting:

• Set up dashboards using Google Analytics, Looker Studio, Meta Ads Manager, or a unified BI tool.
• Meet or exceed daily/weekly quotas(e.g., 50+ calls/day, 10+ appointments/week).
• Track KPIs such as call-to-appointment conversion rate, lead response time, and no-show rate.
• Track and report on marketing metrics, providing actionable insights.
• Present weekly and monthly growth performance reviews with insights and next-step actions.

Key KPIs

• CAC, ROAS, and Marketing ROI
• Marketing Qualified Leads (MQLs) → Sales Qualified Leads (SQLs) → Revenue
• Activation Rate
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLTV) & Retention Rate
• Revenue Growth % vs. Target
• Monthly Active Users (MAU) & Engagement Rates
• Organic Traffic & Social Engagement Growth
• Referral Rate & Virality Index.

N100,000 – N150,000 per month, based on experience and qualifications.

Our Benefits

• Competitive salary package
• Flexible working schedule
• Remote work options
• Performance-based bonuses ONLY if companies target is met
• Office based perks.

Interested and qualified candidates should:

Click here to apply online