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Email Marketing Specialist (Remote) at Pathfinder Consulting

--Powermax General Electrical Merchants Ltd--

Job Description

  • The Email Marketing Specialist will be responsible for developing and executing high-performing email marketing campaigns that nurture leads, engage our audience, and drive business growth.
  • This role requires a blend of creativity, data-driven decision-making, and technical expertise in email marketing tools and automation systems.

Job Industry

Business Development, Sales, Marketing and Retail

Job Salary Currency

NGN

Job Salary Fixed

No

Key Deliverables

  • Email Campaign Management: Plan, create, and execute email marketing campaigns including newsletters, promotional emails, onboarding sequences, and drip campaigns
  • Automation and CRM Management: Develop and manage automated email workflows such as lead nurturing, customer journeys, and re-engagement campaigns using CRM and email marketing tools
  • Audience Segmentation and Personalization: Segment email lists based on user behavior, demographics, and engagement to deliver highly personalized and targeted campaigns
  • Copywriting and Content Development: Write compelling, conversion-focused email copy that aligns with the company’s brand voice and marketing objectives
  • A/B Testing and Optimization: Conduct A/B testing on subject lines, content, CTAs, and send times to optimize performance and improve open and click-through rates
  • Analytics and Reporting: Track, analyze, and report on campaign performance including open rates, CTR, and conversions, using insights to continuously improve results
  • Deliverability and Compliance: Ensure best practices for email deliverability, list hygiene, and compliance with email marketing regulations
  • Collaboration: Work closely with marketing, sales, and product teams to align email strategies with broader business goals and campaigns
  • Trend Analysis: Stay updated with industry trends, emerging tools, and best practices in email marketing and automation

Professional Qualifications

Industry Qualification
Administrative and Support Services Education: Bachelor’s degree in Marketing, Communications, Business, or a related field Experience:2 to 4 years of experience in email marketing, digital marketing, or a related role with a proven track record of successful campaigns. Email Marketing Tools: Proficiency in platforms such as Mailchimp, HubSpot, ActiveCampaign, Klaviyo, or similar tools Copywriting Skills: Excellent written communication skills with the ability to craft engaging and persuasive email content Data Analysis: Ability to interpret campaign data and translate insights into actionable improvements Technical Skills: Basic understanding of HTML and CSS for email design and formatting is an added advantage Attention to Detail: High level of accuracy in campaign setup, testing, and execution Communication Skills: Strong collaboration and communication skills across teams.

Application Process

Interested and qualified candidates should send their CV and a cover letter detailing your experience in email marketing, including tools used and measurable results achieved, to: hr@dtechcentrix.com using the Job Title as the subject of the mail.

Note: We appreciate all applications, but only shortlisted candidates will be contacted.

Close Date

19/04/2026

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