Digital Marketing Specialist at Rwanda Convention Bureau (RCB)

Terms of Reference

Destination Marketing Department

Contribute to and implement RCB’s digital marketing strategy.
Create editorial content for web and social media use (audio-visual, infographics, etc).
Prepare social media packs for flagship events, initiatives, and campaigns.
Monitor and analyze web and social media engagements
Deliver creative and innovative ideas and solutions for print, web, video, and electronic distribution.
Work with the Communications and Marketing teams to design and layout publications, reports, and other RCB products/materials.
Layout information and communication materials for printing (reports, banners, posters, booklets, bulletins, flyers, and stationery, to mention a few.
Design and produce materials for digital distribution (mailing list, web banners, gifs…)
Lead the development and promotion of immersive virtual reality (VR) content and 360° digital tours to showcase Rwanda’s MICE infrastructure and experiences, enhancing global visibility and engagement.
Utilize advanced analytics and AI-based insights to develop, track and report on the effectiveness of digital campaigns, recommending improvements to increase traffic, engagement, and lead conversion for Rwanda’s MICE offerings.

Media, Advertising And Branding

No

Essential Qualities
Bachelor's degree in digital marketing, IT, communications, graphic design, or a related field. Minimum of 3 years of experience in digital marketing, preferably in the tourism or hospitality industry. Excellent knowledge and understanding of digital marketing techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing. Proficient in content creation and editing tools, such as Adobe Creative Suite, Canva, and Hootsuite Knowledge in AI and VR technologies, including experience with AI-driven marketing tools and VR content creation platforms (e.g., Unity, Unreal Engine, 360° video editing) Proven experience in developing and implementing successful digital marketing campaigns. Familiarity with website analytics tools such as Google Analytics. Excellent communication skills, including the ability to write engaging and effective copy for online audiences. Knowledge of the latest digital marketing trends and technologies. Experience working with social media influencers and managing social media accounts. Strong analytical and problem-solving skills to monitor and analyze web and social media impressions and engagements. Strong attention to detail and excellent organizational skills. Excellent design skills.

Bachelor's degree in digital marketing, IT, communications, graphic design, or a related field.
Minimum of 3 years of experience in digital marketing, preferably in the tourism or hospitality industry.
Excellent knowledge and understanding of digital marketing techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
Proficient in content creation and editing tools, such as Adobe Creative Suite, Canva, and Hootsuite
Knowledge in AI and VR technologies, including experience with AI-driven marketing tools and VR content creation platforms (e.g., Unity, Unreal Engine, 360° video editing)
Proven experience in developing and implementing successful digital marketing campaigns.
Familiarity with website analytics tools such as Google Analytics.
Excellent communication skills, including the ability to write engaging and effective copy for online audiences.
Knowledge of the latest digital marketing trends and technologies.
Experience working with social media influencers and managing social media accounts.
Strong analytical and problem-solving skills to monitor and analyze web and social media impressions and engagements.
Strong attention to detail and excellent organizational skills.
Excellent design skills.

Interested and qualified candidates are encouraged to apply following the link provided below and submitting an updated CV in PDF format.

05/05/2025