Digital Marketing & Lead Generation Specialist

A fast-growing and reputable land selling company, is seeking a highly skilled Digital Marketing & Lead Generation Specialist to strengthen our digital presence and generate high-quality leads that convert into sales.

 

The ideal candidate will be responsible for designing, implementing, and optimizing digital marketing strategies that drive measurable results.

 Plan and execute digital marketing campaigns across Facebook, Instagram, Google, and other relevant platforms.

• Generate high-quality leads through strategic advertising campaigns.

• Develop and manage a complete digital sales funnel (awareness, interest, lead generation, nurturing, and conversion).

• Manage and optimize paid advertising budgets to achieve the best return on investment.

• Implement re-targeting campaigns to increase lead conversion.

• Create engaging digital content including videos, graphics, and promotional materials for projects.

• Monitor campaign performance and prepare weekly performance reports.

• Work closely with the sales team to ensure digital leads are effectively followed up and converted into site visits and sales.

• Continuously test and optimize marketing strategies to improve lead quality and conversion rates.

• Manage social media platforms.