Digital Marketing Executive

Reporting to the Marketing Manager, the Digital Marketing Executive will be responsible for developing, executing, and optimizing digital marketing strategies to promote automotive products and services. This role plays a key part in enhancing brand visibility, generating leads, and driving customer engagement across digital

• Campaign Management: Plan, launch, and manage digital campaigns across platforms like Google Ads, Facebook, Instagram, and YouTube to promote vehicle sales, services, and dealership events.
• Content Creation: Collaborate with creative teams to produce engaging content, including videos, blogs, and social media posts tailored to the company audiences.
• SEO & SEM: Optimize the company website content and structure for search engines to improve organic rankings and manage paid search campaigns.
• Social Media Management: Maintain and grow the brand’s presence on platforms such as Instagram, Facebook, LinkedIn, and TikTok, with a focus on community engagement and customer interaction.
• Analytics & Reporting: Track campaign performance using tools like Google Analytics and provide actionable insights to improve ROI. Collect and analyze customer data from various events and give periodic reports, at least monthly.
• Email Marketing: Design and execute email campaigns for promotions, service reminders, and customer retention.
• Market Research: Analyze competitor strategies, customer behavior, and industry trends to inform digital tactics.
• Collaboration: Work closely with vehicle sales and after-sales teams to align marketing efforts with business goals.
• Events & Campaigns: Ensure the company participates in strategic events when maximum ROI will be realized. Make proposals for marketing initiatives in time, and plan for events ahead of time.

If you meet the qualifications, we’d love to hear from you! Please send your resume, cover letter, and any relevant certifications to careers@tmd.co.ke with the subject line "Digital marketing executive – [Your Name]."