CRM, Content & Digital Communications Specialist

The CRM, Content & Digital Communications Specialist is responsible for managing customer communications, email marketing, content creation, CRM journeys and digital brand messaging across the Newmark Hotels & Reserves portfolio.

CRM & Email Marketing

• Manage all email marketing campaigns from concept through deployment.
• Build and execute campaigns within Marketing Cloud CRM.
• Develop automated guest journeys and lifecycle communications.
• Manage segmentation and audience targeting strategies.
• Oversee pre-stay, in-stay and post-stay communications.
• Implement testing and optimisation programmes.
• Monitor campaign performance and engagement metrics.

Content Creation & Copywriting

• Write and manage website copy, email content, and digital marketing materials.
• Create compelling campaign messaging that aligns with brand objectives.
• Ensure consistency of tone and messaging across all brands.
• Edit and proofread content for accuracy and quality.
• Develop SEO-friendly content to support organic growth.

Digital Communications Management

• Manage content requirements across websites and digital platforms.
• Coordinate promotional messaging and campaign communication.
• Support new property launches and seasonal campaigns.
• Ensure all digital touchpoints remain current and brand compliant.

Stakeholder & Project Coordination

• Liaise with General Managers, Revenue teams and operational stakeholders.
• Coordinate content approvals and campaign deliverables.
• Manage multiple communication projects simultaneously.
• Support marketing initiatives across the portfolio.

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