BTL Manager at Dragonfly Limited

Dragon Fly is an independent, full service creative agency. Our love for all things digital sets us apart. So do our crocs, locks and tons of experience.

We are looking for a dynamic, highly organized, and creative BTL Manager to lead and execute impactful experiential marketing, brand activations, and promotional campaigns for our clients. The ideal candidate will have a strong background in managing consumer-facing experiences and will play a key role in turning strategy into memorable, on-ground executions.

• Plan, lead, and execute BTL campaigns including activations, roadshows, trade promotions, in-store events, sampling programs, mall activations, and other experiential initiatives.
• Translate client briefs into innovative and engaging brand experiences, ensuring alignment with brand objectives.
• Develop campaign concepts, budgets, activity plans, and logistics frameworks, and present them to clients for approval.
• Manage end-to-end execution of campaigns — from planning, sourcing vendors, recruitment of field staff, training, deployment, monitoring, and reporting.
• Work with creative and production teams to bring ideas to life through prototypes, mockups, and production-ready materials.
• Build and maintain strong relationships with clients, suppliers, field teams, and other stakeholders.
• Track performance, evaluate ROI, and compile detailed post-campaign reports including insights and recommendations.
• Ensure all BTL campaigns are delivered on time, within budget, and meet quality standards.
• Stay updated on trends and innovations in experiential and field marketing to propose fresh, effective concepts.
• Handle on-ground crisis management, real-time problem-solving, and client updates during activations.

Interested candidates to submit their applications to talent@dragonfly.co.ke