Consultant – Website Optimization and Content Migration at Boma Projects

• To enhance the usability, performance, and content management efficiency of the BOMA website while preserving its current structure and integrity.

Website Audit and Content Structure Review

Conduct a comprehensive front-end and back-end audit of the website in close collaboration with the Communications focal and designated IT teams.

• Identify areas where content is:
• Hard-coded
• Embedded as images (non-editable text)
• Not CMS-editable
• Affected by broken links, typos, or missing content
• Recommend and implement improvements to ensure all content is:
• Fully editable via CMS
• Structured using proper HTML semantic elements

Content Refactoring and CMS Optimization

• Convert all text embedded in images into HTML/CMS-managed text
• Standardize formatting using:
• CMS content blocks
• Reusable components
• Ensure consistency in typography aligned with BOMA’s brand guidelines, as well as spacing and layout across all pages.
• Optimize backend for non-technical staff usability (WYSIWYG editing where possible)
• Fix broken links and update pages with missing or test content

Our Leadership Page Redesign

Redesign and rebuild the Our Leadership page to:

• Improve visual hierarchy and readability
• Establish a consistent format and layout across all leadership profiles, aligned with BOMA’s brand guidelines
• Eliminate text embedded in images and ensure all content is fully CMS-editable
• Ensure easy, intuitive updates of profiles by BOMA staff without requiring technical support
• Support structured data (names, titles, bios, images) for consistency and scalability

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