Sales Manager (FMCG) at Mybest Ltd

Our client a leading manufacturer of tomato sauce products is seeking a driven and experienced Sales Manager to lead and grow our sales efforts in the general trade segment within Kenya. The ideal candidate will have a strong background in FMCG, with a successful track record in general trade channels (wholesalers and distributors.  

• Develop and execute sales strategies to grow the tomato sauce product portfolio across general trade channels.
• Identify and onboard new distributors, wholesalers, and retailers.
• Strengthen relationships with existing trade partners and ensure high availability and visibility of products.
• Lead, coach, and monitor the field sales team to meet targets and grow market share.
• Analyze market trends, competitor activities, and customer feedback to inform strategy.
• Oversee pricing, discounts, and promotional strategies in line with the company’s commercial objectives.
• Collaborate with marketing and production teams to align demand and supply.
• Provide regular sales performance reports and actionable insights to management.
• Explore and support entry into regional export markets and manage relationships with cross-border distributors (as applicable).

Interested and qualified candidates should forward their CV to: hr@mybestjobs.co.ke using the position as subject of email.