Marketing Officer at Lancet Lab Uganda

About the position

Cerba Lancet Uganda limited is the leading provider of private diagnostic pathology services in Uganda. Incorporated and registered in Uganda since April 2009 and part of Cerba Lancet group of Laboratories in East Africa under Cerba Lancet Kenya based in Nairobi, Kenya, and a member of Cerba Lancet Africa group of Laboratories in Africa with headquarters in South Africa.

Cerba Lancet Uganda Ltd has over 14 laboratories located in different towns in Uganda with two laboratories recommended for continuous ISO 15189 accreditation by SANAS and four by KENAS. This makes Cerba Lancet Uganda the leading pathology diagnostic company in Uganda with five accredited labs.

Location: Field based; Fortportal

Direct Report: Business Development Manager

General Description

The Marketing Officer office holder will support sales and Business development Team in generating business.

Sales

• >Sell/Promote Lancet Uganda services as per the assigned target set.
• Meet set quantitative and qualitative targets
• Identify our customer pain-points and ensure that these are escalated as appropriate to ensure resolution
• Iidentifying and educating prospective customers while supporting existing clients with information and assistance that relates to products and services.
• Adhere to the steps outlined from the selling skills tool.
• Organize appointment and meetings (e.g CME’s, Round table meetings etc.) with all the various healthcare ecosystem staff.
• Ensure that there is a return on investment in sales activities
• Develop a territory action plan to execute with proficiently on the agreed upon targets.
• Submit timely sales and revenue report as per my stipulated guidelines i.e. Every week or as advised by the immediate manger and / or head of department

Marketing

• Promote marketing communications related to the various services we offer through the marketing material provided.
• Build & maintain relationships with key employees among our customers.
• Track and monitor the customer needs throughout their journey.
• Act as point of contact for compliments and complaints and manage appropriately.
• Ensure both the company and clients adhere to contract terms i.e SLA.
• Attend company sponsored events such as doctor conferences and meetings.
• Contributing to the development of marketing strategies.
• Gather competitor intelligence from available industry reports, public information, field reports, and relay the same to immediate supervisor to inform company tactics.

Business development

• Reach out to customer leads through cold calling
• Advise clients on creating profitable business by advising on the policies around our SLA’s.
• Ensure business continuity is carried out if there is a reassignment of territories. i.e Co-ride with fellow CRO for proper handovers.

Other

• Maintain or update business databases to ensure correct and accurate information.

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