Retail Store Director/Manager at Decathlon Sports Kenya Limited

Are you an ambitious leader with a passion for sport and a knack for retail excellence? Decathlon is looking for a Store Director to build and manage a visionary store project. Your mission is to serve profitable and sustainable growth while fostering a culture of autonomy and responsibility within your team.

As a Store Director, you will be responsible for four primary pillars:

1. Developing Human Capital

• Recruit, onboard, and train complementary talents.
• Guarantee a safe, healthy, and psychologically secure work environment.
• Embody Decathlon’s purpose and values to federate your collective team.

2. Strategic Commercial Leadership

• Manage local customer and sport user knowledge to prioritize the right product and service offers.
• Implement omnichannel and circular strategies (Second Life, Rental, etc.).
• Build a store mass plan aligned with merchandising guidelines and seasonality.

3. Best-in-Class Customer Experience

• Drive offensive commercial dynamism and manage the loyalty program.
• Optimize InStore customer traffic and conversion rates.
• Ensure "best in class" customer relationships through leadership by example.

4. Performance & Sustainability Management

• Manage the P&L and formalize action plans to bridge gaps between "realized" and "forecast" performance.
• Optimize stock accuracy, availability, and lifetime.
• Monitor and improve environmental impacts, including CO2 retail changes.

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